Effective Market Testing As Explained By The Bible
The Bible, God’s word teaches every topic. I have by God’s grace been able to prove this with this blog. Today I will be discussing an effective business strategy as explained by the bible. I believe every business person will be interested in this article.
Market testing are done by organizations before they come into the market with a new product. This action is to determine how they are to commit themselves to the new product. If the market wants it, then they can go ahead to mass produce. If otherwise, they can just stop every action on the product.
“These are the names of the men who Moses sent out to spy the land… And Moses sent them to spy out the land of Canaan, and said unto them, Go up this way unto the south and go up into the mountains.” Numbers 13:16, 17
Moses, God’s great prophet in response to God’s order in Numbers 13:1 and 2, sent out men to spy out the land God promised them He said in Verse 18, “And see the land, what it is; and the people that dwell there, whether they are strong or weak, few or many. This was market testing” at its best. The sent men are to see whether the “products of the promised land is worth pursuing or not.
Moses instructed further in verse 20 and I believe this should interest you; “…bring some of the fruit of the land…”. In essence, Moses wanted to see the already existing products in the land. Proper market testing involves a proper extermination of similar products in the market.
In my next post , I will be describing the reports of these men after they carried out the “market testing” of the promised land. If there is a market testing activity then there must be a report.
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