Christian entrepreneurship has become the norm over the years. Lots of Christians and now running successful businesses all over the world.
If you are a young Christian entrepreneur, you will find this business and marketing idea very useful to you and your business.
Christian entrepreneurship: How I started out
I must confess I had this problem when I started out in business as a Christian. I had this wrong notion that it was wrong to ask people to buy something from me. I saw this as covetousness or as ungodly.
But the Spirit of God helped me to change this wrong notion overtime. I believe some Christian entrepreneurs too must be feeling this way or have this wrong notion.
I was helped by the Holy Spirit to understand that it’s normal to create a good product and ask people to buy it. If it’s a good product or service, you have the legal and Godly rights to ask people to buy it; it’s not a sin.
What Jesus said about Christian entrepreneurship and marketing
Well, Jesus took it to another level in the passage below in Matthew 22:1-10 (you will have to read the whole passage because it’s in a story Jesus told):
“Jesus spoke to them again in parables, saying: “The kingdom of heaven is like a king who prepared a wedding banquet for his son. He sent his servants to those who had been invited to the banquet to tell them to come, but they refused to come.
“Then he sent some more servants and said, ‘Tell those who have been invited that I have prepared my dinner: My oxen and fattened cattle have been butchered, and everything is ready. Come to the wedding banquet.’
“But they paid no attention and went off—one to his field, another to his business. 6 The rest seized his servants, mistreated them and killed them. The king was enraged. He sent his army and destroyed those murderers and burned their city.
“Then he said to his servants, ‘The wedding banquet is ready, but those I invited did not deserve to come. So go to the street corners and invite to the banquet anyone you find.’ So the servants went out into the streets and gathered all the people they could find, the bad as well as the good, and the wedding hall was filled with guests.”
Analysis of this parable of Jesus Christ
Let us look at the relevance of this story to the theme of this chapter:
- “A certain king”: This implies a certain business person or Christian entrepreneur
- “Who made a marriage for his son”: He created a good product or service. In verse 4, he showed that he had prepared a good product.
- In verses 4 – 8, he tried to sell the product to the wrong people. They did not buy the products.
Now let us see what he did next:
- In verses 9 – 10, he asked his servants to go into the highways. I’m sure you remember what Wisdom did in Proverbs Chapter 1 of the Bible? The highways represented spots where he could announce his products and services to the people.
Something is significant here in verse 10. Let’s look at it:
- “So the servants went out into the streets and gathered all the people they could find, the bad as well as the good, and the wedding hall was filled with guests.” The servants gathered together all whom they found, both bad and good and the wedding Hall was filled with guests.
- This is an example of a publicity campaign for a business or a product. He brought in the people through publicity; he will then begin to use marketing campaigns to sell to them. Not all who came in during the publicity will end up being buyers of his products.
Design your publicity campaign to bring in as many people as possible and design your marketing campaign to sell to them consistently to the right people in the audience.
Christian business marketing: Learn to compel the people
The business owner said something to his servants that I want you to take away from this post. He asked his servants “to go the street corners and invite (or compel the people) to the banquet anyone you find.’ (verse 9).
Most business people don’t do this! They don’t compel or invite the people to patronize their businesses. Their sales copies/advert materials /sales promotion representations are not compelling or inviting enough.
Their websites does not help or compel visitors to buy their products or contact them or subscribe to their newsletters.
If you have a great product or service, you should understand that you have a duty to compel the people to hear about your product and to buy your products.
I hope you loved this post on Christian entrepreneurship: How to sell more products.
