How to create business awareness is a guest post by Richard Achinebiri. Please enjoy this and share with friends.
Related: Why you must have proper business structures
Faith based business strategies
Richard Achinebiri writes Faith based business strategies that will help entrepreneurs to make a success if their businesses. He uses Christian and Biblical principles to share valuable insights into how Christian entrepreneurs can be successful.
How to create business awareness: A guide
Obscurity is one of the factors that impose limitations to the growth and profitability of small and medium-sized businesses.
The business world is on-the-go, while many businesses are either stagnant or contracting, not because they are not viable, but because of lack of consumersโ awareness. Consumers make choices based on their knowledge of available information.
Sometimes, we don’t push our businesses beyond our communities. We also sometimes rest with carving a local niche for our businesses, not realizing that the world can be our niche market.
Biblical passage to create business awareness
This article comes to encourage us to stretch our businesses to a larger world.
The Bible says:
“๐๐๐ค๐ฅ๐ก๐ ๐๐ค๐ฃ’๐ฉ ๐๐๐๐ ๐ฌ๐๐๐ฉ ๐ฉ๐๐๐ฎ ๐๐ง๐ ๐๐ค๐๐ฃ๐ ๐๐ ๐ฉ๐๐๐ฎ ๐ฌ๐๐ฃ๐ฉ ๐ฉ๐ค ๐๐ ๐ฌ๐๐ก๐ก ๐ ๐ฃ๐ค๐ฌ๐ฃ. ๐๐๐ฃ๐๐ ๐ฎ๐ค๐ช ๐๐ง๐ ๐๐ค๐๐ฃ๐ ๐ฉ๐๐๐จ๐ ๐ฉ๐๐๐ฃ๐๐จ, ๐ก๐๐ฉ ๐ฉ๐๐ ๐ฌ๐๐ค๐ก๐ ๐ฌ๐ค๐ง๐ก๐ ๐ ๐ฃ๐ค๐ฌ ๐๐๐ค๐ช๐ฉ ๐ฎ๐ค๐ช!โ (John 7:4 GNB).
I presume that every business person wants to be well known for what he’s doing, at least for patronage. So, it can’t be normal for a business not wanting to be known.
In the above Scripture, we are encouraged to let the whole world know about the business we are doing. This becomes more practicable now than the Bible times due to available technologies and mediums to do so.
Making the world aware of your business is for growth, profitability, and Kingdom impact. These can not be achieved while in hiding.
How to create business awareness: How well are you known?
๐๐ค๐ฌ ๐ฌ๐๐ก๐ก ๐๐ง๐ ๐ฎ๐ค๐ช ๐ ๐ฃ๐ค๐ฌ๐ฃ? This is a question that calls for a look at where your business is at the moment and for you to design some steps to extend your boundaries.
The more you are known, the more God’s Kingdom is known.
ยฉ Richard Achinebiri
Christian Business Mentor
August 2024.
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